Photo: David Trood.

New ideas are important for society. And research has shown that we can train our brains to come up with better ideas. The Idea Company is a thinking factory based on the latest research where you can play your way to better ideas.

Welcome

The director of the Idea Company will greet you at the entrance and get you thinking. Slowly but surely, your brain will become increasingly inventive. One of the things you must learn is to relax completely and to NOT think! Once you step out of the factory again, you will undoubtedly be a better ideator.

The factory is divided in two: To the left you can create new ideas with your hands. Or you can go to the right, and ideate through sheer brain power.

Director of the Idea Company.

Match race

Place things together that match – it improves the connections between your brain cells.

Why’s that?

Ask questions about everything we show you. Every time your brain formulates a question, it understands that things can be perceived differently.

Draw something new

Add to our drawing – and in so doing you will break your own habits are force yourself to think up something new.

Continue drawing

Add to each other’s drawings – and develop each other’s ideas.

The habit-buster

Bust a habit – and go home a happy habit-buster!

Turn and guess

Here you can see a few small details from a larger picture. Guess what the picture is of.

The photo machine

Ideas are improved through being shared and discussed. Take a photo of your idea and send it to others. 

Gnaw an idea

Gnaw a carrot into a flower – or perhaps a giraffe? It will inspire you to see things in new ways.

Relaxing machine

Yes. That’s right – your brain needs to be relaxed before it can drum up new ideas. So let your body and brain chill out, and allow the ideas to trickle out from your cerebral cortex.

Photo: David Trood.

This exhibition is funded by