New ideas can change our lives for the better. And research has shown that we can train our brains to become much more inventive.

The Idea Company is divided in two experiences. In the Idea Factory you can train your brain to associate better and come up with more – and hopefully also better – ideas.

Foto: David Trood

In the other part of The Idea Company you can build your ideas in LEGO® in the LEGO® Build The Change workshop. Here we explore new and creative ideas and solutions for sustainable buildings. The workshop is only accessible at specific time slots – see Today’s Programme.

This exhibition is funded by